The Nicholson Clinic launches an advertising campaign today with TV commercials and online advertising featuring actual patients, yet not in the traditional before/after testimonial format. The new ads have an aspirational feel and will speak to those who might need our help. The ads are based on the notion that we all have a story to tell, and some are ready for a whole new chapter.
The stats are alarming. According to the CDC, more than one-third of U.S. adults are obese and over two-thirds of Americans are overweight. Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer; some of the leading causes of preventable death. The campaign features patients of the Nicholson Clinic who have all struggled with obesity and achieved success with weight loss surgery. The ads feature the post-procedure patients in everyday “slice of life moments”, doing things that most people take for granted but an overweight or obese person might find challenging. Things such as riding a bike, being active and playing with your kids, planting flowers, wearing high heels or even being able to wear your wedding ring again. The patients’ testimonials will be posted online later this month so viewers can hear their success stories in their own words.
These commercials will air across the Metroplex on broadcast and cable TV starting on October 6th. You can see them on FOX 4 weekly during “The Dr. Oz Show”. The Nicholson Clinic is proud to be the exclusive bariatric surgery sponsor of “The Dr. Oz Show” in DFW.
Dr. Nicholson and the team at the Nicholson Clinic have helped over 10,000 people achieve their weight loss goals, giving them education and support to succeed. Dr. Nicholson is a nationally recognized expert in the industry who instructs surgeons across the country on bariatric procedures on behalf of Johnson & Johnson and W.L. Gore & Associates.
Nicholson Clinic’s ad agency is Glass House Strategy and you can view the director’s cut here: http://www.youtube.com/user/NicholsonClinic
Contact: Carolyn Schneider
Nuevo Coverage Associates, PA
Phone: (972) 890-2751